Start with the question, not the chart

Do not begin by asking which chart goes here. Define:

• User — who uses the report?
• Decision — what decision are they trying to make?
• Question — what should this page answer?
• Measure — what are we measuring?
• Dimensions — how can the measure be broken down?
• Comparison — compared with what?

A single sentence already gives most of the analytical structure:

Revenue vs Budget by Department over Time

which becomes a page:

KPI        Revenue €1.24M
   ↓       vs Budget +4.2%
Trend      Revenue by week
   ↓
Breakdown  Revenue by department
   ↓
Detail     Department / article table