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Guide section 37 of 55

Data is part of the design material

A web designer can sometimes design a component before knowing the backend data structure. That is much harder in Power BI, because the design depends directly on model concepts.

ConceptMeaningExamples
MeasureA numeric business calculationRevenue, Margin, Transactions, Waste %, Budget variance
DimensionHow a measure can be groupedStore, Department, Product, Employee, Region
HierarchyA drillable relationshipYear → Quarter → Month → Day; Region → Store → Department
Target / benchmarkWhat a measure is compared againstvs Budget, vs Previous Year, vs Norm
Region
└── Store
    └── Department

Designers should collaborate with the data/BI developer before finalizing the page, not after.