Guide section 46 of 55
Page patterns beat designing every report from scratch
Design reusable analytical archetypes and let report pages be selected rather than invented.
| Pattern | Answers | Typical structure |
|---|---|---|
| Overview | What requires attention? | Header/context · filters · 3–5 KPIs · primary trend · exceptions/ranking · supporting detail |
| Analysis | Why is this happening? | Context · filters · primary KPI/variance · main analytical chart · drivers/breakdown · detail |
| Comparison | How does A compare with B? | Context · filters · actual vs target · comparison chart · variance · ranking/table |
| Detail | What exactly happened? | Entity context · local filters · small KPI summary · table/matrix |
| Search | Find a specific entity or record | Search/filters · results · entity detail |
Designers then create pages by selecting a page pattern instead of starting from a blank Figma canvas. See the page pattern library and the section catalogue.